apps4biz.com, a global provider of Internet-centric business applications to small manufacturing and service organizations, today announced that it has launched a national and regional channel program for partners selling its industry-specific solutions.
Information systems technologies provider Cornerstone Business Solutions, business applications provider IMAGO ASP Systems and ERP solutions provider Pantera Software Inc. have been selected as charter members for the hosted application solutions, which include manufacturing, order processing, inventory management, supply chain management and e-commerce.
According to apps4biz.com (Andover, MASS), through the program it expects to partner with approximately 50 regional resellers by the end of the year. These partners will offer apps4biz.com’s solutions on a subscription basis to small businesses.
The hosted software will be marketed by channel partners, who will also take responsibility for implementation, consulting, training and support services.
apps4biz.com will allow its partners to utilize their own ASPs capabilities or use apps4biz.com’s ASP partners.
According to Peter Lopes, vice president of marketing, its business success is predicated on a successful channels program. “So we are highly motivated to select the most qualified and committed partners.”
Lopes noted that channel partners must be highly stable and experienced in both small business and specific manufacturing/service markets. The company’s first two vertical market solutions are the plastics and printing industries.
In addition to creating industry-specific solutions itself, the company will rely on its channel partners to create additional ones.
The company is eager to work with partners looking to leverage their industry-specific expertise by tailoring the apps4biz applications to that industry.
“These partners can create an industry solution using our technology and if they follow the apps4biz methodology they may add that solution to the apps4biz vertical portfolio,” Lopes said. ” In this manner, a partner can generate additional revenue selling its tailored solutions through other apps4biz.com partners while building equity in its own business.”
