J.P. Morgan Securities Tuesday signed a deal with Audible Inc. to make its daily research available on the provider of spoken audio services.
The service allows consumers to purchase and stream or download J.P.
Morgan
(JPM)research in audio format, store it as digital files and play it
back on PCs and Audible-ready portable digital audio players. Broadcasts
will consist of a daily program highlighting researched opinions and
recommendations on tracked stocks, as well as a weekly market-focused
program featuring the opinions of the bank’s equity strategists and macro
economists.
The broadcasts will be sold as a quarterly, renewable subscription, or as
individual programs. In addition,
the agreement includes an option for J.P. Morgan to publish periodic special
audio programming focusing on a particular market segment or geographic
region.
The partnership is an excellent opportunity for Audible
(ADBL), notes Donald Katz, the company founder and chairman.
“J.P.
Morgan research is already in high demand with individual and institutional
investors and we are proud to offer it to a broader audience. This content
will be a great supplement to our subscribers of business audio, many of
whom listen while commuting to and from work.”
