MobileWord Communications in New York City has retained creative agency Benoit, Twomey + Partners (BTP) to develop the company’s online and print advertising campaigns.
“We selected Benoit, Twomey + Partners to launch MobileWord’s new Web
site through a highly targeted Web-based campaign,” said Robert A. Cox, chief
executive officer of MobileWord. “In selecting them, we found an agency that
was going to be intimately involved and committed to fine-tuning and
effectively executing our online and traditional advertising strategy.”
The agency’s first project is a banner ad campaign. Billings were not
disclosed. BTP
will devise and execute the media strategy to reach the growing digital age
workforce.
“BTP has the experience with our target audience and on-line media to
create the impressions which bring customers to our Web site,” said Cox. “This
means click to, not just impressions.”
The new campaign has been designed to increase MobileWord’s visibility
and build added awareness for TalkText. TalkText, which was created by
MobileWord founder Robert Cox in 1996, defines talk-processing services. Users
can compose documents over the phone and have the file available for download
via the Internet.
Founded in 1995 by principals Brian Benoit and John Twomey, the boutique firm
offers a range of services that includes corporate/brand identity development,
advertising campaign development, literature & collateral design, interactive
presentations, video production, live presentations, Web site development and
new media strategy.
