BizProLink, a B-to-B e-commerce
marketplace featuring professional portal communities, kicked off an
advertising campaign in the online September issue of “Business 2.0” magazine.
The campaign highlights the company’s 16 current vertical communities, and
announces next week’s launch of 84 additional B-to-B e-commerce communities.
Banners and buttons will appear on the front and feature pages of the online
publication.
Spending was not disclosed.
“There is a business-to-business e-commerce revolution under way, and now it
is time to invest in expanding BizProLink’s brand awareness,” said BizProLink
advertising director Robert Sponder. “We were waiting for the perfect
opportunity and this was it.”
Depending on volume, BizProLink charges vendors between 3 percent and 7
percent of the total transaction dollar amount.
BizProLink’s communities are
positioned as the infomediaries and electronic hubs that occupy the space
between buyers and sellers.
Channels include Agriculture, Art, Recreation, Building & Construction,
Business & Finance, Healthcare, Lifestyle, Hospitality, Information
Technology, Manufacturing & Industrial, Media & Telecommunications, Natural
Resources, Non-Profit, Public Administration & Government, and Science and
Transportation.
