SEC data provider EDGAR Online Inc. signed with ORB Digital as its advertising
agency of record.
ORB will direct a multi-million dollar advertising campaign (spending
specifics were not disclosed) to promote the company online as well as on
television and in print media. The full campaign begins in October.
“We have been working with ORB for the past four months to develop the kind
of coordinated campaign that will bring our company to the attention of new
subscribers and corporate clients,” said Jay Sears, vice president of
marketing and business development for EDGAR Online.
“We have now given ORB
the final go-ahead to begin each portion of the campaign.”
EDGAR Online is a Web-based provider of business, financial and competitive
information derived from U.S. Securities and Exchange Commission data.
Additional services include value-added functions such as IPO Express, a service that provides
easy-to-use, detailed information on IPO filings,
pricings and performance, and EDGAR Online People, a service
that allows users to conduct research on corporate executive and directors.
Founded in 1996, ORB offers ORBit 4.0, the ORB Interactive Transaction
system, which
streamlines online advertising and e-mail campaigns with automated media
planning, centralized ad serving, transaction processing, tracking and
real-time optimization.
Clients include Clinique, PETsMART.com, Coty and
Citigroup.
