Online wine retailer eVineyard Monday announced that it has tapped
interactive agency CyberSight to
handle its online advertising, partnerships and promotions.
eVineyard is the only multistate-licensed online wine retailer, handling
more than 70 percent of the domestic market for off-premise premium wine sales.
CyberSight’s online programs and interactive marketing strategy will be a
part of an integrated campaign focused on broadening awareness and
strengthening eVineyard’s position as a top online wine retailer.
As part of the campaign, CyberSight will integrate messaging and campaign
components with offline advertising agency Borders Perrin and Norrander and
PR agency Paige Poulos Communications.
Online interactive marketing strategy will focus on tweaking and
relaunching the brand to increase sales. CyberSight also will implement
profiling and personalized promotions in a customer acquisition and
retention initiative.
“We selected CyberSight for its strategic capabilities and out-of-the-box
thinking,” said eVineyard vice president of Marketing Brett Lauter. “We
needed an agency that would enable us to understand the online behavior of
our customers.”
“By working with CyberSight to enhance and develop an online marketing
strategy, we will build awareness and strengthen our customer
relationships,” Lauter said.
The account will be handled out of CyberSight’s San Francisco office.
“As a leading online retailer, eVineyard provides a tremendous
opportunity to build customer relationships that drive revenue and customer
loyalty,” said office general manager Patrick Coyle. “CyberSight’s
commitment to innovative [online CRM] solutions makes eVineyard an ideal
partner for us.”
“We look forward to building the brand and implementing groundbreaking
solutions to maximize the value of eVineyard’s growing customer base,” he
added.
CyberSight already boasts a number of top-tier offline brands on its
client roster, including Visa, Molson Canada, Dole Food, and Nissan,
as well
as IBM, and Xerox
.
