Online job site HotJobs.com
this week expanded its year-old content integration,
co-branding, sponsorship and ad relationship with content network About.com.
Under terms of the new agreement, HotJobs.com will continue as
About.com’s exclusive provider of job search and resume posting services
in the content portal’s co-branded Jobs/Careers channel, at hotjobs.about.com.
Additionally, HotJobs.com banner ads and links to its listings and
job-hunting tools will be incorporated throughout About.com’s network of
more than 700 content sites.
The deal allows HotJobs to continue reaching About.com’s more than 16
million unique monthly users, based on figures from online metrics and
measurement firm Media Metrix.
Additional information on the deal, including financial details, were
not disclosed.
“Our renewed agreement with About.com is considerably more
comprehensive and deeper in scope than last year’s deal, and more
reflective of where we are in the marketplace now,” said HotJobs
president and chief executive officer Richard Johnson.
“HotJobs.com’s growth has allowed us to develop considerable
relationships with some of the brightest players on the Web and extend
our existing relationships, as we did with About.com,” Johnson said.
Last June, HotJobs.com agreed to build and host targeted, co-branded
job listings sites with About.com. The sites and HotJobs’ home pages
were promoted via banner ads running across About.com, through a
multi-year ad deal.
“We’re excited that HotJobs was so pleased with their performance on
About.com over the last year that they decided to extend and deepen our
relationship,” said About, Inc. chairman and CEO Scott Kurnit.
