Ingredients.com, an online beauty
player that makes its own branded line of products, is teaming with
clothing e-tailers
body products in the hands of consumers.
The marketing alliances call for Bluefly and Girlshop.com to send out
samples of Ingredients.com’s products to those who purchase on their sites
during the holiday season.
At Bluefly, the samples will be accompanied by a
holiday card from the discount clothing e-tailer. At Girlshop.com,
customers will receive a scented candle and a coupon for $12 of free
merchandise on Ingredients.com.
The deals are important for Ingredients.com, which launched its site in
November, because customers may be hesitant to buy the proprietary
Ingredients.com products without having tried them. The company also must
try to stand out in a huge crowd of beauty products players.
“As a new consumer brand, it is important that Ingredients.com partners
with companies that are trusted and respected in their own right,” says
Katherine Legatos, co-founder and co-CEO of Ingredients.com.
“Through the
sampling program, we are able to reach consumers who are already shopping
online and who also understand the value of this medium in making their
lives simpler, especially during the holidays.”
Ingredients.com’s products lotions, scented candles, and cleansers –are
based on ingredients like lavender and peppermint, and the company is
marketing them as a tool for relaxation and stress reduction.
