The popularity of sharing links via micro-blogging services like Twitter has
created a flurry of competition among Web services that shorten those links
with alternative names, known as aliases
TinyURL, launched in 2002, is the granddaddy of these services. The site
claims over 200 million Web site URLs have been shortened using the TinyURL
which now faces a raft of competitors.
Shortening a long Web address URL makes it easier to avoid broken links
due to the text wrapping around in an e-mail send. The short character limits
on messages imposed Twitter (140 characters) and others make these
services especially useful. Some, like Bit.ly
and TweaK, which just launched today,
offer direct links to Twitter.
Pasting the original URL into an entry box at either of these
sites will get you a shorter address as well as the option to post
it right to your Twitter page.
TweaK, which is offered by the registry for Dot TK domain names, has a
further enticement for Twitter users – even shorter URLs.
“Competitors in the URL shortening industry are using a short domain name
and add a six character suffix behind it to identify the link. At Dot TK we
identify the link directly by the domain name, making each link at least six
characters shorter than any other URL shortening service,” said Joost
Zuurbier, CEO at Dot TK in a statement.
“We believe that in applications
like Twitter each and every character is important. You simply have more
room for your actual message,” he added.
A brief test of the service bears out that claim. For example, TinyURL converted this recent InternetNews.com story with an 89-character URL:
https://www.internetnews.com/bus-news/article.php/3814686/Stanfords+Cool+Prod
ucts+Expo.htm
Down to 25 characters: http://tinyurl.com/^13TK14^.
Bit.ly did even better at 19 characters: http://bit.ly/uBN8E
But TweaK trumped them both at a relatively svelte 15 characters: http://22oej.tk.
IDC analyst Caroline Dangson says that
since all these services are free, users can pick and choose which ones they
find most useful. She’s personally been using Bit.ly a lot because it also
provides analytics.
“I can go back and see how often the links are used. That’s a little more
info I find very useful,” Dangson told InternetNews.com. “As far as
the microblogging services like Twitter, everyone is being forced to try and
do more with less, so TweaK could be handy if you’re really crammed for
space and need to get that extra word in. TinyURL lets you add unique names.
They all have their advantages.”
TweaK also announced it’s release a free “simple API”
to let developers integrate the TweaK service into their own application.
